When good looking girls start coming into the cafe & asking for Jim, Memo wants to know what's going on. Jim's organising a beauty contest to bring customers into the cafe. When Effie hears about this she wants to enter. Liz thinks it's degrading to women & wants Jim to call it off. Memo tells Effie she can enter the contest & gives her a neck to knee bathing suit while the other girls have one piece swimsuits on. Liz is one of the judges & asks Effie one question, then declares Effie the winner. Jim's prize of a date with a celebrity was a not true & Effie & the other girls chase Jim until he arranges a date for Effie with Ricky & Memo as chaperone.